Last 3 question assignment Example | Topics and Well Written Essays - 250 words

Last 3 question - Assignment Example As a project manager, I want to be an achiever. Success and achievement will be the founding pillars of who I want to be. In all my professional undertakings, I will strive to manage expectations of all involved stakeholders, especially the expectations of my employer and that of the company’s clients. Undeniably, meeting or surpassing expectations as a reliable indicator of an achiever’s competence. In case of changing needs and expectations, I will align my task performance procedures with the new stakeholders’ expectations. Undeniably, project management will help me achieve my goals. First, project management emphasizes on measurability of task progress. Secondly, project management recognizes the element of timeliness in task progress. Moreover, project management values the aspect of feedback and communication with a project’s stakeholders. As aforementioned, I would ensure client satisfaction by becoming an achiever. Feedback and effective communication, which is an essential element of project management, will be influential in facilitating client satisfaction (Brewer, 01). In addition, my wildly important goal will materialize only if I will be able to keep track of a project’s progress through objective measurement of deliverables in terms of cost and

The Techniques Used in American Beauty Essay Example for Free

The Techniques Used in American Beauty Essay Throughout American Beauty, Mendes? use of set design and camera angles have been carefully structured to emphathise the ? lm? s theme of imprisonment. In the opening scene the audience? s introduction to the lead character is Lester Burnham taking a shower. Mendes (1999) states this is the ? rst jail cell the audience sees Lester in, a range of various jail cell type settings appear throughout the ? lm including Lester presented excessively behind glass, between frames and at work, where he is con? ned to a small cubicle in a very large of? ce (Appalachian, 2009). The effect of Lester imprisoned suggests he is isolated and removed from the world around him. The camera angles used exaggerate this and highlight Lester? s de? ation of power against the signi? cant people in his life. This technique is shown to de? ne the relationship between Lester and his boss, Brad. During a private conversation about budget cuts at work, Brad? s superiority is enforced as he shot from a low angle, whereas Lester is shot from a high angle, this creates the effect that Lester is far away from Brad, which demonstrates to the audience the vast power Brad has over him. Mendes (1999) describes Lester as â€Å"distant and isolated† in this scene. This technique is also replicated throughout the movie to emphathise Lester? s detached relationship from his wife, Carolyn and daughter, Jane. The scene where Lester is seen to delay his wife by spilling his briefcase on the pavement before entering the car, Carolyn, similarly to Brad is shot from a low angle again which enforces Lester? s lack of power and her superiority. Interestingly, as the ? lm progresses and Lester? relationships evolve, the camera angles also evolve in reverse and the audience begins to see Lester shot in a low angle and characters like Carolyn are shot in a high angle, indicating that Carolyn is now vulnerable. These altered camera angles give Lester a triumphant image. Another technique Mendes uses is colour. The use of colour is often an important technique utilised by ? lm directors to communicate themes and ideas to an audience. In American Beauty, Mendes powerfully uses colour to communicate that the characters are attempting to escape from their imprisonment. Initially the characters are seen in environments that are very dull and nondescript, as Mendes (1999) states when referring to Lester? s work setting. As Lester? s quest for escapement gains momentum, the vivid colour of red is gradually introduced more into this ? lm through subtle furnishings in the Burnham house and particularly integrated with Lester? s sexual fantasies. The use of the vibrant, red rose petal is ? rst introduced when Lester and Carolyn attend Jane? s cheer performance, where Lester loses himself as he enters his ? rst â€Å"tunnel of fantasy† (Mendes, 1999). Deschler (1999) states the rose is symbolic of American beauty, and the colour red symbolises passion and love. The signi? cance of the rose petal and the colour red is repeatedly seen throughout the ? lm in house furnishings such as a bouquet of roses on the coffee table and vividly in Lester? s fantasies about Jane? s friend, Angela, the increasing level of red in the ? lm is in conjunction with Lester? s progressing sexual drive and transformation. The ? ourishing presence of the colour red, acknowledges Lester? s ? erce lust and desire to be free. This is effectively conveyed during the scene where Lester visualises Angela in a vibrant sea of roses, touching herself seductively on his bedroom ceiling, also when Lester buys the car â€Å"he has always wanted† (Ball, 1999), which is a 1970 Firebird and strategically, red. Music is a powerful medium in ? lm and Mendes uses the soundtrack in American Beauty to articulate the character? s evolving personalities and relationships, and to set the tone of each scene, particularly noticeable during Lester? s transformation. Composer, Thomas Newman? score is described as â€Å"lonely and melancholy† (Mendes, 1999), which is an appropriate expression for Lester? s existence at the beginning of this ? lm. This is similarly demonstrated and supports to de? ne the initial relationship between Lester and Carolyn, as shown by the dull music that Carolyn chooses to play at the dinner table. When Lester? s journey to freedom gains speed, evidently his sense of self worth has increased as there is an optimistic lift in the genre of music that is played as the backdrop to Lester? s life. This melancholy music played at the beginning of the ? m, begins to disappear and is replaced by fast paced, rock music. Simultaneously as Lester? s lifestyle transforms into marijuana smoking and employment at a fast food restaurant, so does too his interest in listening to seventies rock music (Deschler, 1999). At the height of Lester? s transformation, an important scene where the soundtrack effectively communicates a liberating change in personality is when he is recklessly driving his 1970 Firebird, whilst singing along to Guess Who? s rock hit â€Å"American Woman,† he con? dently sings the lyrics â€Å"American woman, stay away from me† (Ball, 2009). This rebellious choice of song supports Lester? s new found freedom from his corporate life and could even suggest that Lester is newly unaffected by his wife? s judgements and bounds by recreating his lost youth. In many of the fantasy sequences involving Angela, the music composed is seductive and trancelike, which mirror? s the effect Angela has on Lester (Huffstutler, 2009), the technique of soundtrack is effectively used here to set a strong tone for the audience. In American Beauty, director, Sam Mendes uses the Burnham family to demonstrate the breakdown of a suburban family and possibly to encourage his audience to ? ook closer? and past what often appears, to be a seamless, picture perfect life. American Beauty effectively employs the techniques of set design, camera angles, colour and soundtrack to convey the meaning of this ? lm, which is to escape from imprisonment.

Sound Vs. Silence :: essays research papers

The most apparent difference between Dracula and Nosferatu is that one was made while film was still without sound-at least dialogue-and the other was not. This difference, though not a revelation in itself, leads to a great number of much more in-depth contrasts that deserve discussion. In making a silent film, a director must rely on sight-and a certain amount of text-to portray to the audience his intended emotional, and intellectual reaction. As a result of this, the director is not able to go into in-depth character development with the same kind of resources as a director of film that is not silent. In the case of Nosferatu, this leads to a very limited number of characters have any kind of depth whatsoever. This is not to say that every character does not have about him or herself a certain image, or that every character does not extract a certain emotion from the audience. It is simply to say that a great number of characters in Nosferatu use only image to achieve their desired effect. For example, in Dracula, if one were to see Dracula walking down the street, an adverse reaction would be somewhat illfounded. Outside of his clothes, Dracula is a normal looking person. In Nosferatu, however, Dracula is more or less a freak. The end result of this is the audience having the same image of Dracula in both movies, one achieved this through extensive dialogue, and one simply through the appearance of a character. Another example, in Dracula, the first character that is given any kind of development whatsoever is Renfield, and throughout the movie, Renfield is transformed first to a blood sucking savage, and then slowly returned to a character with a heart, and a little bit of compassion. However, in Nosferatu, Renfield is already the blood sucking savage, cooped up in the loony bin, eating bugs when the movie starts, and the extent of his role seems to be nothing more than to provide more insight into the nature of Dracula.Perhaps the most interesting contrast between the two movies is that although they are based on the same novel, their story lines do not coincide. This is apparent in the beginning when in Dracula, Renfield is the one who travels to Transylvania, whereas in Nosferatu, John Harker is the one who travels to Transylvania. It is not explicitly clear in Dracula who the owner of the property that Dracula purchases is; however, in Nosferatu, it is clear that John Harker is the own er, and his trip to Transylvainia is for the purpose of selling the property to Dracula.

Testosterones Effects on Biology and Behavior Essay -- Hormones Sexua

Testosterone's Effects on Biology and Behavior Introduction The study of the interaction between hormones and behavior is truly a complex one. It would be simple if it were true that hormones directly cause a behavior. We know the relationship between hormones and behaviors is reciprocal. Higher levels of hormones increase the probability of certain behaviors, and certain behaviors increase the probability of change in hormones. The Biosocial Model was developed to encompass the influences and relationships the social environment, biology, and behavior have with one another, and how they interact to influence one another. Biology affects the type of behavioral response that a person has to the social environment. At the same time, that behavioral response is influencing the physiological reaction the body has to that stimulus. That environmental stimulus induces those behaviors that cause our body’s internal biology to react. Therefore, anyone of the three variables, social environment, behavior, or biology, can cause a change in the others. When applying this model to behavioral endocrinology, the relationship between hormones, behavior, and the social environment is examined. It is important to study these relationships to try and determine to what extent each factor affects the other. How much does testosterone influence aggression, or risk behaviors such as smoking, sexual promiscuity, or alcohol abuse? As researchers become closer to finding these answers, they become closer to finding out how to treat and council people on these types of activities. In this study, several hypotheses are made about the hormone testosterone, and it’s relationships to biology, health and social behaviors. On average, te... ... Also testosterone collections would need to be done in both genders when subjects are not sexually stimulated, while sexually stimulated, such as while watching a sexual video, and after stimulation. In this way the relationship between testosterone and sexual behavior might better be understood. For a study of aggression/antisocial behavior subjects (male and female) should be given a questionnaire pertaining specifically to hostile and rebellious behaviors. Collection of testosterone samples should be taken when subjects are at a baseline (not exposed to stimulation), when faced with a situation that might warrant aggression, such as an argument, and collected after the situation has ended. These types of studies could better equip researchers with an understanding of these relationships, as well as the relationships testosterone has with other behaviors.

Analysis Batangas University by Porter 5 Forces

There are a number of models and frameworks used in the analyses of competitiveness of engineering universities in the context of internationalization and globalization. Although much can be derived from such analyses, it is argued that universities that can be harnessed to provide competitive advantage can be best analyzed when regarded as an industry.In this study, the competitiveness of Batangas State University College of Engineering was determined based on Porter’s Five Competitive Forces Model and was defined by the following: the threat of new entrants, rivalry among existing firms within an industry, the threat of substitute products or services, the bargaining power of suppliers, and the bargaining power of buyers. The intensity of threats of new entering universities, short-term substitutes, and rivalry among existing universities were determined over the strength of Batangas State University College of Engineering as supplier, and as viewed by the industries and alu mni as buyers.PURPOSEThis paper examined the competitiveness of Batangas State University College of Engineering using Porter’s Five Competitive Forces Model. It assessed the competitive edge of the College as perceived by alumni and other stakeholders vis-à  -vis other engineering institutions, which highlighted the applicability of this model in determining the competitiveness of the College.DESIGN / METHODTo be able to analyze the competitive advantage of Batangas State University College of Engineering over the other existing engineering schools in Batangas, its graduates from twelve engineering programs over the last five years were surveyed. This determined the graduates’ assessment of faculty competence in different aspects, effectiveness of its curriculum, and the capability of the university in providing quality services to the students.On the other hand, the personnel from different companies in the region were included in the population of this study to det ermine their assessment of the competitiveness of the graduates of Batangas State University College of Engineering. The respondents of this study were 386 alumni out of 2,197 graduates from twelve engineering programs of Batangas State University from the school year (SY) 2005-2006 to SY 2009-2010. On the other hand, a total of 52 respondents from major industries in the CALABARZON region were the second group of respondents of the study.RESULTSResults revealed that the perceptions of the alumni and industry partners on the College’s competitiveness as regards buyer power, supplier power, threats of new entry and rivalry among existing competitors were relatively high. On the other hand, they had an average perception on the competitiveness of the College’s programs considering threats of substitutes .CONCLUSIONPorter’s Five Competitive Forces Model has been found applicable in the analysis of competitiveness of Batangas State University College of Engineering similar to that in business entities to have distinct attributes and capabilities which are presented to their clientele if they are to have a strong market and competitive position.The results underscore the competitiveness of the University in terms of faculty, curriculum and other attributes that make it a University of choice by students for an engineering education. Despite these, it is challenged by  aggressive competition by other institutions and by alternative substitute modes of learning equal to an engineering degree.KEYWORDSPorter's Five Competitive Forces, competitive advantage, differentiation strategiesIntroductionGlobalization has become inevitably beyond the control of individual Higher Education Institutions and governments. Characteristically, since global cities have a high density of participation in higher education, there is a strong positive correlation between the higher education enrolment ratio of a nation or a region, and its global competitive performa nce (Bloom, 2005). Future opportunities and challenges for internationalization of higher education must be explored in order to respond to globalization of societies, cultures, economies and labor markets (Kà ¤lvermark & Wende, 1997).There has been a continuing interest in the analysis of forces that induce impact on organizations, particularly those that can be harnessed to provide competitive advantage like universities. (Thurlby, 1998).The Batangas State University stands as a university offering engineering education anchored on its mission and the mandates of the Commission on Higher Education. Having acquired recognition for its engineering education through the years, there is a felt need to verify how it stands as to the entities it has served: the alumni, and the market – the industries.One of the bases of competitiveness is readiness for internationalization. Termed as internationalization of tertiary education (ITE), this means integrating international, intercul tural or global dimension into the goals, functions, and delivery of higher education (Knight and de Wit, 1997) as cited by Eglitis and Panina (2010). Evidently, this is seen in the crafted vision of Batangas State University, which has geared its direction in the shaping of a global Filipino. Also, the Batangas State University is governed by national regulations, policies and norms which according to Duczmal (2006) may have an impact on students and their academic and  personal and social behaviors as well as their choice of university.To date, the College is home to 122 top performers in national licensure examinations notably in mechanical, electrical, electronics and communications, civil, chemical, environmental and sanitary and architecture programs, and the graduates’ performance in national licensure examinations is consistently higher than the national passing percentage expected among engineering graduates. As a result of the efforts to continuously improve the q uality of its curricular programs, faculty, and research capabilities, it has become a university of choice by future engineering students and one of the top producers of globally competitive professionals in the region.According to Porter, it is imperative that organizations have their own strategies that reflect their needs and plans, given the institutional arrangements and external conditions. The Batangas State University took the risk of program differentiation when it started offering programs other engineering schools in the province did not offer. It adapted by making the faculty strong by sending them for advanced studies and trainings abroad to prepare them for the instructional needs and challenges of the new programs.To Porter, this move shows the competitiveness of an organization. Organizations adapting to new institutional arrangements and new demands will choose the way they respond and reorganize themselves. One way is to create added value to its products which in this context, Batangas State University did. Duczmal (2006) had cited not-for-profit organizations, such as a higher education institutions use added value strategies not just for money but works for value for society and performance of their mission, as well.MethodologyThe study was anchored on the theory of Michael Porter on competitiveness which is a tool used to analyze an industry’s or company’s structure and their corporate strategies. This will present the different competitiveness models and frameworks as applied to business and knowledge intensive organizations. Industry analysis in higher education institution was also presented to show the appropriateness of Porter theory in the analysis of competitiveness of universities.The respondents of this study were the 386 alumni out of 2,197 graduates over the past five years from twelve engineering programs of Batangas State University from the school year (SY) 2005-2006 to SY 2009-2010. The number of respondents used exceeds the 339 minimum required number of samples determined using Slovin’s Formula with a margin of error of 0.05, distributed to different programs using stratified proportional sampling technique. On the other hand, a total of 52 respondents from major industries in CALABARZON region were the second group of respondents in the study.Survey Questionnaire DesignGenerally, the developed questionnaire consisted of seven sections (Sections A to G). The first six sections (Sections A to F) were intended for alumni respondents while the seventh section (Section G) was aimed for industry personnel who were able to handle Batangas State University College of Engineering graduates and trainees. The responses of the respondents to the questionnaire items were given scalar values of 1-5 with 1 as the lowest to 5 as the highest.Section A. This part of the questionnaire dealt with the general criteria in choosing engineering university. This includes affordability, adequacy of fac ilities, laboratories and library resources, availability of scholarships, efficiency of students’ services, accreditation of programs, honors and achievements earned by the university, and linkages with industries and other agencies. This reflects the competitiveness of Batangas State University College of Engineering as based on Porter’s buyer power attribute as perceived by alumni.Section B. This part pertained to faculty competence as to professional qualification, advanced education, sufficiency of teaching experience and training, affiliation to professional organizations, participation to seminars and conferences, and linkages with the industry. This reflects the competitiveness of Batangas State University College of Engineering based on Porter’s supplier power attribute as to  faculty competence as perceived by alumni.Section C. This was concerned with the strength of the curriculum as to submission to Commission on Higher Education standards, updated ness and responsiveness to industry needs, and involvement of the stakeholders in its revision. This reflects the competitiveness of Batangas State University College of Engineering based on Porter’s supplier power attribute as to curriculum as perceived by alumni.Section D. This section dealt with the strength or limitations of Batangas State University as compared to other existing engineering schools in Batangas with regard performance, affordability, faculty, accreditation, research and innovation, awards and honors, linkages and international affiliation. This reflects the competitiveness of Batangas State University College of Engineering as based on Porter’s attribute of rivalry as perceived by alumni.Section E. This contained the preference to other substitutes to engineering courses which includes enrollment to short term or technical courses, affiliation to some professional organization, and enrollment to some online programs. This indicates the competitiven ess of Batangas State University College of Engineering as based on Porter’s threats of substitute attribute as perceived by alumni.Section F. This part focused on the acceptability of Universities that introduce new engineering programs that are competitive in providing engineering education. This shows the competitiveness of Batangas State University College of Engineering based on Porter’s threats of new entry attribute as perceived by alumni.Section G. This concerned the attributes of the graduates of Batangas State University College of Engineering as well as the responsiveness of its curriculum relative to the needs of the industry. This reflects the competitiveness of Batangas State University College of Engineering as based on Porter’s buyer power attribute as perceived by the industries.Competitiveness ModelsIn the higher education literature, Pringle and Huisman (2011) observed that most models and frameworks for analysis are based on defining governan ce structure or coordination models such Clark’s Triangle of Coordination (1983), van Vught’s Rational Planning and Control Model (1989), Olsen’s Four States Model (1988) and Hood’s Comparative Framework (1998).Porter (1990) outlined his conceptual framework of competitiveness first in ‘The Competitive Advantage of Nations’. At a broad level, Porter distinguished between two sets of factors that impact competitiveness: The social, political, macroeconomic, and legal context on the one hand and the microeconomic foundations on the other hand (Porter, 2004). In his research, Ketels (2006) pointed out that without microeconomic improvements macroeconomic reforms fail to achieve sustainable improvements in prosperity.Within the set of microeconomic factors, Porter distinguishes between the sophistication with which companies operate and the quality of the business environment Haataja and Okkonen (2004) synthesized the three competitiveness models as applied to knowledge intensive organization. This includes value chain, resource-based view and knowledge-based view.Porter (1985) pointed out that every activity in the process creates value for the customer through the chain of activities. According to this view, the chain of activities helps to develop knowledge creation and service processes.Porter’s Five Competitive Forces Model has already been applied in a wide array of businesses including non-profit organizations where competitive advantage is a central theme. As cited by Pringle and Huisman (2011), Porter’s model (1985) is anchored on microeconomics and despite criticisms from Mintzberg (1994) and others, it is still one of the most strategic frameworks used today. Since engineering universities can be harnessed to provide competitive advantage, it is in this context that Porter’s Five Competitive Forces Model was chosen by the researcher in analyzing the  competitiveness of Batangas State Univer sity College of Engineering.Industry Analysis in Higher EducationAccording to Collis (1997), industry analysis is based on the concept that all industries create value. The questions are what amount of value the industry can create and who captures the created value. The two forces that affect the size of the industry include threat of entry of new providers and threat of substitute products. On the other hand, the three forces that determine the division of the industry include power of buyers, power of suppliers, and the degree of rivalry. Together these five forces are considered contributory to the average profitability of an industry.Duczmal (2006) cited that some industries are inherently more profitable than others because of the distinct differences in their structure. In the analysis of higher education, the success of industry analysis lies in its focus at the various agents of change that operate directly or indirectly through the ‘five forces’. The framework considers the collective changes caused by the five forces, and how the resulting changes may reconfigure the higher education industry as a whole rather than looking at the impact of the individual forces or drivers.Each public and private higher education institution always strives to gain a competitive advantage in the market. (Porter, 1980, 1998). Having a competitive advantage over other competing organizations attracts prospective sufficient students, and further generate state funding and tuition fee income, which is necessary for sustainable development. Porter distinguished two families of business concepts or strategies useful for industry analysis namely: product differentiation strategy and efficiency or cost leadership strategy.The first type of strategy refers to the idea that the organization is unique for it serves  a particular market and offers products and services that are different from  the products offered by other suppliers. In the second family of strat egies, the advantage of the organization lies in its ability to produce its product in a less costly way as compared to its competitors. As further identified by Porter, strategies can be directed towards either a broad market; or specific market segments. In some cases, targeting the broad market may lead to an increased added value and a better competitive position in the market (Duczmal, 2006).In the case of higher education applying focus strategy, universities and colleges concentrate on a narrow student or program segment, and within that segment they manage to develop the best offer and capture the students’ interests. This discourages other providers from competing directly. In this case, students have less choice and are left with fewer alternatives to choose from.On the other hand, a broad market-wide business concept suggests a broad market strategy, where the products offered caters to a wider market segments. Organizations choosing the broad market strategy can a dopt the differentiation strategy or the cost leadership strategy, emphasizing price first then availability. However, most often they will mix both strategies, offering low-cost products to some consumer groups that emphasize the price first, and high-quality products to those consumers that are attracted by the brand and quality of the products (Porter, 1980). Universities that consider a broad market strategy offer a wide range of programs, including those leading to bachelor, master or even doctoral degrees.They may offer varied modes of delivery, including full-time, part-time and evening-time programs. Their offer is targeted at a wide array of students groups from different economic classes. They also try to attract students from rural areas by opening branches in smaller non-academic cities. Higher education institutions that decide to adopt such a broad market strategy need to have diversified sources of financial resources in the form of state subsidies or large endowments , or donations (Duczmal, 2006).Porter’s Five Competitive Forces TheoryAccording to Porter (1980, 1985) and Porter and Millar (1985), as cited by Shin (2001), a firm develops its business strategies in order to obtain competitive advantage over its rivals. This is done by responding to five primary forces: the threat of new entrants, rivalry among existing firms within an industry, the threat of substitute products or services, the bargaining power of suppliers, and the bargaining power of buyers (Figure 1). The threats of new entrants become a competitive force when they are new and render the same products and services. The easier it is for new companies to enter the industry, the more cutthroat competition there will be.Power of suppliers is the pressure suppliers can place on a business. If one supplier has a large enough impact to affect another company's offerings, definitely it becomes a competitive force to reckon and then it holds substantial power. On the other hand, power of buyers is manifested by the pressure customers can place on a business. Businesses have to adopt strategies so that they provide requirements and demands of customers as they have impact to the success sustainability and profitability of the business.Availability of substitutes is a pressure as buyers will have the tendency to switch to another supplier with a competitive product or service. These forces help analyze the intensity of competition to the profitability and attractiveness of an industry. Figure 1 shows the interaction among the different competitive forces.In the context of Porter’s Five Competitive Forces, the study presupposed that these could also be adopted as assessment factors in determining the competitiveness of educational institutions. Along this end, the forces were aligned so that they may appropriately be useful on the educational field. Supplier in the educational sector referred to faculty and curriculum.

The Partnership of Venturi Scott Brown

The Partnership of Venturi Scott Brown Denise Scott Brown (born October 3, 1931 in Africa) and Robert Venturi (born June 25, 1925 in Philadelphia, PA) are known for smart urban designs and architecture steeped in popular symbolism. Kitsch becomes art in designs which exaggerate or stylize cultural icons. When they met and married, Denise Scott Brown had already made important contributions to the field of urban design. Through her work as an urban planner and her collaboration with Venturi, Scott Brown and Associates Inc. (VSB), she has brought the artifacts of popular culture into the realm of architecture and has shaped our understanding of the relationship between design and society. Robert Venturi is known for turning architecture on its head by exaggerating historical styles and incorporating cultural icons into the building design. For example, the Childrens Museum of Houston is built with the basic Classical characteristics- columns and pediment- but they are playfully exaggerated to appear cartoonish. Likewise, the Bank Building in Celebration, Florida has the stately form of the J.P. Morgan Co. Building, the iconic fortress on Wall Street in New York City. Yet, as designed by Venturi, Scott Brown and Associates, theres a playful retro look that more resembles a 1950s-era gas station or hamburger restaurant. Venturi was one of the first modern architects who embraced this playful (some say sarcastic) architecture that became known as postmodernism. VSB, based in Philadelphia, PA, has long been recognized for much more than Postmodernist designs. The firm completed more than 400 projects, each uniquely suited to the special needs of the clients. The couple is highly educated individually. Scott Brown was born to Jewish parents in Nkana, Zambia and raised in a suburb of Johannesburg, South Africa. She attended the University of the Witwatersrand in Johannesburg (1948-1952), the Architectural Association in London, England (1955), and then went on to the University of Pennsylvania to earn a Master of City Planning (1960) and a Master of Architecture (1965). Venturi started out closer to his Philadelphia roots, graduating summa cum laude from Princeton University (1947 A.B. and 1950 MFA) in nearby New Jersey. He then ventured to Rome, Italy to study as a Rome Prize Fellow at the American Academy (1954-1956). Early in his architectural career, Venturi worked for Eero Saarinen, and then in the Philadelphia offices of Louis I. Kahn and Oscar Stonorov. He partnered with John Rauch from 1964 until 1989. Since 1960 Venturi and Scott Brown collaborated as  founding partners of Venturi, Scott Brown Associates. For decades Brown has directed the firms urban planning, urban design, and campus planning work. Both are licensed architects, planners, authors, and educators, yet it was Venturi alone who was awarded the Pritzker Prize in 1991, a contentious honor that many have decried as sexist and unjust. In 2016 the pair together was awarded the highest honor bestowed by the  American Institute of Architects- the AIA Gold Medal. Since retiring, Venturi and Brown are archiving their work at venturiscottbrown.org. Selected Projects: 1964: The Vanna Venturi House, Chestnut Hill, Philadelphia, Pennsylvania- designed in 1962; named one of the Ten Buildings That Changed America in 2013.1968: Fire Station No. 4, Columbus, IN1970s: Preservation planning for historic districts in Galveston, Texas and Miami Beach, Florida1971: Trubek-Wislocki Houses, Nantucket Island, Massachusetts1972: Brant House, Greenwich, Connecticut1975: Tucker House, Katonah, New York1976: Allen Art Museum Addition, Oberlin, Ohio1976: House in Tuckers Town, Bermuda1980s: City plan for downtown Memphis, Tennessee1983: Gordon Wu Hall, Princeton, New Jersey1990s: Master plan and schematic design for the Denver Civic Center Cultural Complex,  Denver, Colorado1990s: Campus plans for Dartmouth College and the University of Pennsylvania1991: Sainsbury Wing, National Gallery, London, UK1991: Seattle Art Museum, Seattle, Washington1996: Sun Trust Bank, Celebration, Florida1997: Mielparque Nikko Kirifuri (resort hotel), Nikko, Japan2008: Chapel, Episcopa l Academy, Newtown Square, PA Learn More: Complexity and Contradiction in Architecture by Robert VenturiIn this groundbreaking book, published in 1966, Robert Venturi challenged modernism and celebrated the mix of historic styles in great cities like Rome.Learning from Las Vegas by Robert Venturi, Steven Izenour, and Denise Scott Brown, 1972Subtitled The Forgotten Symbolism of Architectural Form this postmodernist classic called the vulgar billboards of the Vegas Strip emblems for a new architecture. The controversial book presented the idea that architects could learn important lessons in design from commercial art and casino ads.Architecture as Signs and Systems for a Mannerist Time by Venturi Scott Brown, Harvard University Press, 2004AA Words 4: Having Words by Denise Scott Brown, Architectural Association, 2009A Difficult Whole: A Reference Book on the Work of Robert Venturi and Denise Scott Brown by Architecture Without Content, 2016 Famous Robert Venturi Quote: Less is a bore.- Rejecting the simplicity of modernism and responding to the Mies van der Rohe dictum, Less is more

If I knew today was my first day

If I knew today was my first day Raul FloresAlex KurianENGL 130110 October 2014My Last DayWaking up to a new day it's something to be thankful about it. Not everyone is fortunate enough to get another chance at life. A life in which days go by really fast, yet it's full of moments, and experiences that shape the way we live it the way we do. However, what if I knew that today was my last day on earth? That sure will be a scary situation. Panicking will probably be a reason for my uncontrollable fear and anxiety at first, but then later I would realize the things I must complete before leaving this world. Three things I would do during my last hours of existence would be; forget about the pass, have fun, and help my family and friendsSt5-instruments engl

Pearl Harbor - Brief Look Essays - World War II, Modern History

Pearl Harbor - Brief Look Essays - World War II, Modern History Pearl Harbor - Brief Look On December 7, 1941 the U.S. troops stationed on the island of Pearl Harbor were not waken up by the familiar sound of a bugle but instead by gunfire and explosions. This is what it might have been like if you were one of the troops at Pearl Harbor. This attack was important because it led to other events in World War II. Some of these events were America's involvement in the war and the dropping of the Atom Bomb at Hiroshima. Between the years of 1920 and 1940 dictators came to power in Germany, Italy, and Japan. The first country to have a dictatorship was Italy. Thier dictator was Benito Mussolini. He became dictator in 1922. Mussolini organized and founded the Fascist party before he became dictator. After thier loss in World War I Germany had severe problems with thier economy. Adolf Hitler and his political party the Nazis promised they would end Germanies problems if Hitler became dictator. The Germans made Hitler thier dictator in 1933. Italy and Germany decided to become allies in 1939. They called themselves the Axis Powers. Japan joined the Axis Powers in 1940. The emperor of Japan at the present time was Emperor Hirohito. After he joined with the Axis Powers he started taking over countries, cities, and island in and around Japan that belonged to countries who opposed the Axis Powers. Joseph Stalin, the ruler of Russia at the present time, sided with Hitler until Hitler double crossed him and tried to take over Russia. After the double cross Stalin decided to side with the Allies. The Allies were the countries that were opposed to the Axis Powers. These countries were Britain, France, the U.S.A., and Russia. The three leaders of the Allied Powers were Franklin D. Roosevelt, the president of the U.S.A., Winston Churchill, the prime minister of Britain, and Joseph Stalin. After World War II started Japan grew angry with the U.S.A. because they were helping China by sending them war supplies. Japan didn't like this because China was the main target of Japanese attacks. As a result of this Japan decided to take a "peace" trip to the U.S.A. . They made the trip in November of 1941. During this "peace" trip Japan made three proposals to the government. These proposals were, to stop aiding China, to stay out of Asian affairs, and to begin shipping oil to Japan right away or Japan would attack the U.S.A. . President Franklin D. Roosevelt and the government of the United States didn't carry out these proposals. As a result of this Japan attacked Pearl Harbor on the morning of December 7, 1941 at 7:55 AM. The reason they attacked that early was because Admiral Isoroku Yamamoto, the person in control of the Japanese warships in that area, knew most of the troops at Pearl Harbor would be asleep. The main planes Japan used for the attack were bombers. The number of bombers used was 350. Six aircraft carriers are what these planes were carried on. They chose to use bombers because thier primary objective was to destroy as many ships as possible. They did have one squadron of fighter planes in each wave, however. The reason they did this was because Yamamoto predicted that the troops at Pearl Harbor would be able to a launch a few planes. There were two waves of planes. The first wave of planes were to destroy as many capital ships as possible. Capital ships are ships that are powerful. The planes that were still up and running after the first wave were to join in the second wave. The second wave of planes were to destroy whatever was left after the first wave of planes finished thier mission. These were mostly carrier ships and submarines that were surfaced. During this attack exactly ten major command ships were destroyed. Some of the ships that were destroyed were the U.S.S. Arizona, the Pennsylvania, the Maryland, and the West Virginia. The major results off the bombing of Pearl Harbor were the involvement of the United States in World War II. The second major result was the dropping of the Atom Bomb at Hiroshima in Japan. Harry S. Truman was the president

What evidence is there to support the prescribing of exenatide for Literature review

What evidence is there to support the prescribing of exenatide for adults patients who are already prescribed insulin with type - Literature review Example In insulin dependent patients with type 2 diabetes, especially with obesity, control of glycemia is a challenging issue (Hood et al, 2006). Intensification of insulin therapy to achieve target levels of glycosylated hemoglobin leads to further weight gain. Infact, one of main anxieties with insulin therapy in this population is poor weight gain (Nayak et al, 2010). In several developed countries like UK, there are recommendations for obesity surgery, along with exercise, diet and drug control of diabetes. However, obesity surgery is associated with significant risk. Exenatide, when given as an adjunct to insulin therapy, has been proven to not only achieve better control of blood glucose levels, but also decrease the chances of gaining weight. Infact, some studies have demonstrated weight loss with exenatide therapy. In this article, evidence to support the prescription of exenatide, as an adjunct to insulin therapy will be discussed through review of suitable literature. Understanding the pathophysiology and treatment basis of diabetes type-2 Diabetes mellitus can be defined as a group of clinical syndromes characterized by hyperglycemia arising as a result of absolute or relative insulin deficiency (Edwards et al, 2002). There are basically 2 types of diabetes mellitus. While type-1 is due to absolute insulin deficiency as a result of pancreatic beta-cell destruction, there is relative insulin deficiency in type-2 as a result of combination of peripheral resistance to insulin action and an inadequate secretory response by the beta cells (Kumar et al, 2007). Type 2 diabetes is the most common form of diabetes constituting 90% of diabetic population (Ramachandran et al, 2002). In a classic definition, type 2 diabetes has been defined as a triad of 3 etiologies, namely, resistance to insulin, progressive failure or exhausion of beta cells, and increased gluconeogenesis at liver. However, there is another pathophysiologic abnormality that is worth mentioning and that is decreased activity of GLP-1 (Jellinger, 2011). The imp aired insulin secretion in type-2 diabetes is due to beta cell dysfunction (DeFronzo, 1997). The beta cells fail to adapt themselves for the long-term demands of peripheral insulin resistance and increased insulin secretion (Kumaret al, 2007). In type-2, this dysfunction is both quantitative and qualitative. There is loss of normal pulsatile, oscillating pattern of insulin secretion and the rapid first phase of insulin secretion which is a normal response to elevated plasma glucose is attenuated. There is also decrease in beta cell mass, islet degeneration and deposition of islet amyloid (Kumaret al, 2007). Infact, studies have established the onset of insulin resistance much before the manifestations of hyperglycemia (DeFronzo, 1997). The pancreas beta-cell function declines gradually over time already before the onset of clinical hyperglycaemia (Stumvoll et al, 2005). The factors which probably lead to insulin resistance are increased non-esterified fatty acids, inflammatory cytok ines, adipokines, and mitochondrial dysfunction for insulin resistance, and glucotoxicity, lipotoxicity, and amyloid formation for beta-cell dysfunction (Stumvoll et al,

The Influence that Salvador Dali Had on the Surrealist Movement Essay

The Influence that Salvador Dali Had on the Surrealist Movement - Essay Example The essay "The Influence that Salvador Dali Had on the Surrealist Movement" will consider the art movement called surrealism and comment on the influence of Salvador Dali, one of its greatest practitioners at the forefront of this art movement. Salvador Dali (1904-1989) was one of the most popular artists of the surrealist movement. Surrealism can be defined as the stuff of dreams, what is held in the subconscious or unconscious, and it is the expression of these thoughts that were the impetus behind the surrealist movement. It is the complete absence of regulated thought and action, in fact the anti thesis of it. The objective of the surrealist movement was to give flight and power to spontaneity and celebrate the absence of order or contrived circumstances. Negative emotions ran high against the established powers after World War I- in fact surrealism was on the rise even in the waning days of World War II. The portrayal of anti establishment sentiment through art and literature de fined the surrealist movement in many ways. Dali in fact took on the name of his elder brother who had died nine months before he was born. His father was a lawyer, notary and a strict disciplinarian. His mother however encouraged his artistic pursuits. Dali believed he was a reincarnation of his brother after it was suggested by his parents that he had similar features to the deceased sibling. Dali was deeply attached to his mother and was distraught on her death in 1921. After her death, his father married her sister, Dali’s aunt. ... With a sharp sense of fashion, he was regarded as a dandy. However his art stood out as well as he was experimenting with Cubism at the time. However he was thrown out of school before the final exams after uttering the scandalous comment that there was no one competent enough to examine him. Dali moved to France and his early works were heavily inspired by Joan Miro and Pablo Picasso, whom Dali adored. Inspired by the artist Diego Velazquez, Dali began sporting a distinctive moustache that became an iconic trademark for the rest of his life. Dali met his future wife Gala, a Russian immigrant ten years his senior at a fellow artist Paul Eluard’s residence in 1929. They were married in a civil ceremony in 1934 and later celebrated a Catholic wedding in 1958. Dali had up to this point been supported by wealthy art collector Edward James of the UK. Dali’s work was introduced to the USA by the art critic In 1931 Dali created his most well known masterpiece ‘The Persis tence of Memory’ and the rest as they say is history. He became so famous that even the creator of the surrealist movement Andre Breton began to grudge him with the taunting derogatory nickname Avida Dollars meaning ‘eager for dollars’. During World War II, Dali and his wife moved to the USA, staying there for eight years. However beginning in 1949, Dali moved back to Catalonia, Spain. After World War II, Dali’s work included influences from religion, science and even optical illusions. Dali’s health suffered a serious setback in the 1980 when his wife in her senility had been feeding Dali with a dangerous cocktail of drugs that impaired his health and made one hand shake uncontrollably. After Gala herself died in 1982, Dali tried to kill himself through starvation but was

Business Essay Example | Topics and Well Written Essays - 1500 words - 11

Business - Essay Example As the Sjostrand and Tyrstrup (2001) reaffirm ‘leadership is all about managing creativity’. Thus, any new business needs to be conceptualized in terms of the changing paradigms of business environment. It is also important to identify factors and issues that would help meet the challenges with efficiency and unmatched proficiency. Hence, vision and mission of the business become intrinsic part of conceptualization of a business. Friendly Coffee Bar (FCB) would enter into this field with the express vision of being a one point service provider for quality coffee, prepared to satisfy the tastes of their customers ensuring adequate consideration to the environmental imperatives and social responsibilities. The mission statements of the Friendly Coffee Bar are designed to meet the needs and requirements of the customers through well planned strategy which would help fulfil the long term vision of the organization. Become the best service provider in the field of fresh coffee and deliver services in the hi-tech ambience providing relaxing environment with background music, television with headset, books and journal so that people can de-stress in comfort in short time. FCB would be a trendy, state of the art coffee shop that would provide quality and fresh coffee to its target customers. The outlet would also educate people about the qualities of the coffee from different laces and fine techniques of roasting coffee beans to generate the distinct aroma, thus establishing personal relationship with the customers. Special consideration would be paid to the needs and requirements of the customers. The formation of the shop would be a proprietorship enterprise under the service industry, specializing in soft drinks and beverages. Compliance under the state laws and local development agency would be followed, ensuring quality service at competitive prices. The fast changing socio economic

Analysis of Wisconsin v Mitchell (1993) Case Essay

Analysis of Wisconsin v Mitchell (1993) Case - Essay Example Mitchell reminded the group about their discussion and instigated them to attack the white boy. Thereafter, the group accosted the white youth, beat him unconscious and stole his footwear. Mitchell’s sentence was enhanced, as he had intentionally selected the victim on the basis of the latter’s race. It was to be decided, whether such enhancement of punishment was in breach of Mitchell’s First Amendment rights. The US Supreme Court concluded that the First Amendment rights of Mitchell had not been violated, by the enhancement provision of the Wisconsin penalty. As the Supreme Court of Wisconsin had ruled that such breach had transpired, the US Supreme Court reversed that decision and remanded the case for further proceedings that would not be inconsistent with its opinion. In addition, the US Supreme Court held that there was no tangible disparity between the federal and state antidiscrimination laws and the Wisconsin statute. To this end, the Court made a comparison between the Wisconsin statute and Title VII, which renders it illegal for an employer to subject an employee to discrimination on ground of color, religion, gender, race, or national origin (Resler, 1994, p. 422). It was surmised by the US Supreme Court that the Wisconsin statute accords punishment of greater severity for bias motivated crimes, as these crimes had a much greater potential to engender harm to the individual and society. This reason was deemed to be adequate to justify the penalty enhancement facility available in the Wisconsin statute, and which transcended mere disagreement with the prejudices of proclivities of the offender (Resler, 1994, p. 423). Mitchell had been sentenced for aggravated battery. This sentence was enhanced, in accordance with a Wisconsin statute, as he had intentionally selected the victim on the basis of the latter’s race. His appeal regarding the constitutionality of the Wisconsin statute was

Comparison & Contrast between activities involved in Strategy Assignment

Comparison & Contrast between activities involved in Strategy Formulation versus Strategy implementation - Assignment Example Strategy formulation and implementation are two important aspects, which are interrelated. Strategy formulation and implementation are important facets of strategic management in a corporate for long-range performance. Strategy management comprises of three phases namely, diagnosis, formulation, and implementation (Hill and Jones 2012:20-21). Strategy formulation entails development of long-range plans for effective management of environmental opportunities and threats. This is in the light of corporate strengths and weaknesses. Hill and Jones (2012:20) state that formulation encompasses defining corporate mission, objectives, setting policy guidelines, and developing sound strategies. Formulators of strategy attach some estimate or risk to discernible alternatives. They appraise corporate strength and drawbacks with the resources, which are available. Formulation gives a clear set of recommendations in order for the corporate to accomplish its mission successfully (Hill and Jones 2012:20). Formulation of corporate strategy entails creating sustainable competitive advantages. This happens through giving prudent and practical solution to problems that may affect the corporate. Strategy implementation encompasses putting strategies, which corporate formulates into practice. This entails designing and management of systems in order to achieve best integration of people, processes, structures, and resources in order to attain organizational set goals. This is the step in which corporate converts its strategy into operationally effective action. Formulated strategy gains commitment of resources of organization or corporate. Strategy implementation aims at bringing sound ideas into practice. For implementation of corporate strategy to be effective, strategic managers in organization should support the chosen plan. Second, the strategic supervisors should allocate sufficient resources. Third, the formulated strategy

Analysis of Wisconsin v Mitchell (1993) Case Essay

Analysis of Wisconsin v Mitchell (1993) Case - Essay Example Mitchell reminded the group about their discussion and instigated them to attack the white boy. Thereafter, the group accosted the white youth, beat him unconscious and stole his footwear. Mitchell’s sentence was enhanced, as he had intentionally selected the victim on the basis of the latter’s race. It was to be decided, whether such enhancement of punishment was in breach of Mitchell’s First Amendment rights. The US Supreme Court concluded that the First Amendment rights of Mitchell had not been violated, by the enhancement provision of the Wisconsin penalty. As the Supreme Court of Wisconsin had ruled that such breach had transpired, the US Supreme Court reversed that decision and remanded the case for further proceedings that would not be inconsistent with its opinion. In addition, the US Supreme Court held that there was no tangible disparity between the federal and state antidiscrimination laws and the Wisconsin statute. To this end, the Court made a comparison between the Wisconsin statute and Title VII, which renders it illegal for an employer to subject an employee to discrimination on ground of color, religion, gender, race, or national origin (Resler, 1994, p. 422). It was surmised by the US Supreme Court that the Wisconsin statute accords punishment of greater severity for bias motivated crimes, as these crimes had a much greater potential to engender harm to the individual and society. This reason was deemed to be adequate to justify the penalty enhancement facility available in the Wisconsin statute, and which transcended mere disagreement with the prejudices of proclivities of the offender (Resler, 1994, p. 423). Mitchell had been sentenced for aggravated battery. This sentence was enhanced, in accordance with a Wisconsin statute, as he had intentionally selected the victim on the basis of the latter’s race. His appeal regarding the constitutionality of the Wisconsin statute was

Deppression in older adults(community) Essay Example | Topics and Well Written Essays - 1000 words

Deppression in older adults(community) - Essay Example This depression is not only painful for the person who experiences it, but also for the people existing in surroundings of this person. Gone is the time when treatment of this disease was unavailable, now the complete treatment and cure of the disease is accessible throughout the world. Many types of depression can affect the health of older adults. This mental illness changes the way the old people used to perceive feelings about their own selves and about their environment. This depression can affect the person in every walk of life, for minute aspects to the major ones. It induces the negative impacts not only in personal life of the old people but it also influence social, and office lives, as well to a great extent. Depression unlike mood disorders is a permanent feeling that just only gets worse if it goes untreated even for the life of the patient. There is no particular theory about the development of depression however; there are certain factors that can maximize the effects of depression. Researchers (Miller, pp. 11-13) showed that depression is a medical illness that is the effect of certain variations and instability in the chemistry of brain, these brain chemical agents known as neurotransmitters do help in regulation and controlling of moods. One of the most significant types of depression that occurs in older adults is the major depressive disorder. Studies have indicated that every one or two person out of the older adults having age of 65 above suffer from major depressive disorder. It may be possible that the older adults have the first attack of depression in their youth and then it returns back in the older age with greater intensity. There are two major symptoms of this kind of depression; one is the distressed moods and feelings for periods as long as two weeks and the other is the lacking or losing of interest or concern in

Literary Analysis of Adventures of Huckleberry Finn Essay Example for Free

Literary Analysis of Adventures of Huckleberry Finn Essay In Huckleberry Finn there are several themes. There are themes of racism and slavery, civilized society, survival, water imagery, and the one I will be discussing, superstition ( SparkNotes Editors). Superstition is a belief or practice resulting from ignorance, fear of the unknown, trust in magic or chance, or a false conception of causation (â€Å"Merriam-Webster†). Superstition was a very popular theme in Huckleberry Finn that you saw throughout the story. Huck was somewhat superstitious, but Jim speaks a wide range of superstition and folk tales. In the story it makes Jim seem as if he is unintelligent, when really his superstitions and beliefs come true and shows he is a wise person. At first, Huck thinks Jim’s superstitions are foolish and silly, but he eventually starts to appreciate Jim’s outlook and knowledge on life. Jim’s superstition was accepted as social teachings as well as being the adult figure in Huck’s life (SparkNotes Editors). One of the first times I saw superstition in the story was Huck’s superstition of bad luck. â€Å"Pretty soon a spider went crawling up my shoulder, and I flipped it off and it lit in the candle; and before I could budge it was all shriveled up. I didn’t need anybody to tell me that was an awful bad sign and would fetch me some bad luck, so I was scared and most shook the clothes off me. I got up and turned around in my tracks three times and crossed my breast everytime; and then I tied up a little lock of my hair with a thread to keep witches away ( Twain 110). † Another time Huck’s superstition of bad luck was shown in the story was when he accidentally spilled salt at breakfast. â€Å"One morning I happened to turn over the salt cellar at breakfast. I reached for some of it as quick as I could, to throw over my left shoulder and keep off the bad luck, but Miss Watson was in the ahead of me, and crossed me off ( Twain 117). † Because Huck was not able to throw the salt over his shoulder, he was very worried and nervous all day because he knew he would encounter bad luck sooner or later. The first time Huck went to get superstitious advice from Jim is when he went to ask Jim when his father would be returning in his life. He had already seen his father’s tracks in the snow and knew he would be coming real soon. He wanted to know what his father was going to do and how long  was he going to stay. Huck heard Jim had a hair ball that was taken out of a stomach of an ox, that he used to do magic with. The hair ball supposedly had a spirit in it that knew everything. The hair ball told Jim about Huck’s father and Jim told Huck, â€Å" Yo’ ole father doan’ know, yit, what he’s a-gwyne to do. Sometimes he spec he’ll go ‘way, en den agin he spec he’ll stay. De bes’ way is to res’ easy en let de ole man take his own way ( Twain 119). † He then began to tell Huck his father had two angels over him. A white, shiny angel that tells him to do right and a dark angel that tells him to do wrong. He told Huck that he also has two angels over him that does the same, and that nobody knows which one is going to get you in the end. This part of the story showed me Jim wasn’t as foolish and stupid as everybody thought he was, he was actually wise. That night when Huck returned home his father was waiting for him in his bedroom. Once Huck ran away to the island and found Jim ran away too and they discovered the dead man, who happened to be Huck’s father, Huck wanted to discuss the dead man but Jim warned him it was bad luck for them to talk about a dead man. â€Å" He said it would fetch bad luck; and besides, he said, he might come and ha’nt us; he said a man that warn’t buried was more likely to go a-ha’nting around than one that was planted and comfortable ( Twain 139). † Huck thought Jim made sense and respected him enough not to bring it up again. Huck then brought up to Jim, when he found the snake-skin the other day, Jim said it was the worst bad luck to touch snake skin. Huck did not believe they would experience any bad luck because they had experienced so much good luck with finding the house with all the goods and money they came across. Jim told him not to speak of it and he said the bad luck would still come, and it did come later that week. Huck decided to play a trick on Jim and put a dead rattlesnake in Jim’s blanket to scare him. When Jim laid down that night the snake’s mate was in his blanket and bit Jim on the heel. Jim was sick in bed for four days and Huck never told him he was the one who played the trick on him. He swore to himself he would never pick up a snake skin again, and Jim said to Huck maybe he would believe him next time and there might still be some bad luck to come. The theme of superstition in The Adventures of Huckleberry Finn is related to hope and fear. Jim’s hope and fear was that he would finally be free and his fear was that he would be captured and forced back into slavery. Huck’s hope was that he would be able to live his life without having to be in fear of his father and also that he would not have to live a â€Å"sivilized† lifestyle with the widow and Miss Watson. Everybody has hope and fear about something, and deals with it differently. Jim and Huck dealed with it by believing in superstition. Work Cited Page Twain, Mark. Adventures of Huckleberry Finn. The Norton Anthology American Literature. Seventh Ed. Vol. C. Nina Baym. New York: W. W. Norton Comapny, Inc. , 2007. Print. SparkNotes Editors. â€Å"SparkNote on The Adventures of Huckleberry Finn. † SparkNotes. com. SparkNotes LLC. 2002. Web. 5 Feb. 2011. www. merriam-webster. com/dictionary/superstition. Merriam-Webster. Merriam-Webster, 2011. Web. 5 Feb 2011.

Development of Kindergarten Business

Development of Kindergarten Business 1. Introduction The investigation of the thesis proposal was set up in order to create a business plan with the help of clear and well-thought decisions based on the professional marketing research. The basic idea was open up a kindergarten with the specialty of focusing on the English teaching from the young ages and providing a children-focused environment where the children have higher chances to become more open-minded, creative, quicker learners and successful members of the society. The inquiry of the thesis was based on hypothesizes and the relationships of those issues among each other. Small business owners start up a company  without doing proper analyses, surveys and making a concrete plan. Inevitably, they soon find that they are out of money and  have no time or clear strategies how to market their business.The business plan is aimed at making preparation for setting up enterprise. It has a high importance that the business owners are well prepared, fully informed about the market environment, have a wide understanding of the industry and know they own firms goals with the assumption of their strengths, weaknesses, opportunities and threats as well that they are able to have the control of their companys position on the market among the other participants. The main requirement of a business plan is that all used information has to be based on real facts. Foggy and muddy data lead us toward dreaming what does not give any secure base of the idea and no any proper strategy can be formulated and implemented, so instead of the successful operation we can play more a gambling. This cannot be an objective of any serious entrepreneur. There are several makeup for a structu re of a plan but every firm has to focus on their specialties and highlight the differences that are unique in their business according to Pinson (2008, p.152). A well prepared, professional leadership philosophy is based on the feasibility of the business idea and provides extraordinary benefits to the company. The study of the research is based on hypothesizes and their relationships. These propositions constitute the basis for this examine. The first is about the financial background that families with income significantly above the average are interesting to find ambitious education and high standard circumstances for their children. The Hungarian Central Statistical Office published the average net monthly earnings of employees in the national economy of the year 2010 was 132,623 Ft. (http://portal.ksh.hu/pls/ksh/docs/eng/xstadat/xstadat_infra/e_qli018c.html) In the light of this information it can be assumed that families with one or two children where the parents monthly net income reaches the 200,000 Ft each want to consume this service. After understanding the benefits of the school this parents based on their wealth possibilities want to use the offered services. The second states that mothers with higher education what means a bachelor diploma and above are willing to use the most of the services of the SK. These women understand the profit of the diploma and would like to give the youngest members of their family better opportunities, as the children-centered education from the very beginning of their life, what provides those children faster and easier carrying capacities. These abilities what the children can learn in the kindergarten will base the future learning habits and help to reach the knowledge needed to get a diploma much easier as the other children with traditional way of teaching system from their early young ages. The third hypothesis says that mothers with the knowledge of minimum one foreign language want their offspring to start learning a foreign language already from their early young ages and the starting age should not be later then their three years of age. The importance of this statement based on the fact according to Kovà ¡cs and Szamarasz (2006, p.106) that children especially in their early young ages are more affiliated in connection of the second language learning and the period until the fourteenth year are the most effective in that field. As an assumption the basic idea what provided the construction of these hypothesizes was that families with income over the average are ready to separate a budget for taking this service. The explanation of why the further research objectives were focused on mothers abilities and skills is that they are the members of the families usually who are at home with their children in the younger age and they are searching for nursery schools at the first level. The fathers will be involved only after the first selecting level what is done mostly by the mothers. Aware of the information of the hypothesizes acceptation or even rejection the best possible business structure, target market, what means the most essential element of this market, can be chosen. Summarizing these specific information of choosing and researching these hypothesizes provides results what mean strong, real facts and serves as a basis of the business plan and implementing the strategies based on them, leads the school to reach a stabile and successful market present in the field of child education. This matter is important in the long-term planning of the company because by increasing the number of kindergartens and creating a possible franchise system in the future can substitute the state nursery schools. To the examination of these theory issues are several possibilities available what will be listed detailed and discussed in the topic of methodology. The frame structure of the report shows the form of a business plan included the investigation of the speculation with the result of it what provides the statement of the decision making, so that this company can entry the market successfully and reach effective market presence position by its profitable operating in the future. After introducing the kindergarten idea as a whole and the background of the business, a market analyses will be followed by a competition analyses and by a funding strategy. The next part of the exploration focuses on the market research what provides the answers of the above mentioned theorizes. The hypothesis testing gives the results weather the stated theories can be excepted or rejected. At the end process of the inquiry the consequence of the theory researches offer the construction availability of a successful marketing management with the help of a well-thought marketing strategy. In the conclusion the experiences will be summarized and judged by the available evidences, furthermore recommendations designated. 2. Methodology In this chapter several method possibilities will be introduced and presented. First of all the development of a business plan will be discussed. The basic line to follow declares the structure of the assessment. In case a company would like to enter the market all relevant issues has to be analyzed and clarified. The business idea in this particular project is about entering the kindergarten market. 2.1. Market analyses The most important step is to understand the market itself, the field of that market segment with all their advantages and disadvantages. This clear overview leads to be more involved into it and with that precise review the whole transparency is available and then the main direction can be determined. Market analyses gives explanation about the nature of the business. The examination of the historical background, the development of the nursery schools and among them the private kindergarten provides the first base of the assessment. The detailed business issues serve as starting point. 2.2. Competition analyses After understanding the business in what the kindergarten want to entry, a competition analyses follows. The market can be analyzed by internal and external factors as well. The micro environment is directly linked to the company; the macro environment has a direct impact on the firms life. There are several methods for the competition analyses what can be chosen for this assessment. 2.2.1. Porters five forces model There is the potential method to use as Porters five forces model (Porter, 1986, p. 541). It is a framework for industry analysis and business strategy development formed by Michael E. Porter and considers the attractiveness of the market in the industry sector. According to him the opportunities and the threats as external factors should take into consideration at formulating the organizations corporate strategy, furthermore by creating the competitive strategy, these issues should provide the basis and the clear understanding of them. He collected and defined the five issues what exist in every market. â€Å"As the world economy has been engulfed by strong international competition, Porter argued that strategy equates to how the firm competes against other firms in its business. Porter argued that strategy is not just a series of model at the corporate level of strategy. He noted that strategy includes analyzing potential entrants, suppliers, buyers, substitutes, and competitorsâ €  (Stahl, Grigsby, 1997, p. 145) The five forces what influences the industry in Porters theory model are the following: Existing competitive rivalry between suppliers Threat of new market entrants Bargaining power of buyers Power of suppliers Threat of substitute products including technology change Three of Porters five forces refer to competition from external sources. The remainder is internal threat. These forces are the parts of the micro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. 2.2.2. PEST analyses There is a framework of external factors available called PEST analysis. It covers the abbreviations as Political, Economic, Social, and Technological analysis used for macro-environmental factors. This method identifies the factors which influences most the company from outside. These factors play the major roles in the organizations long-term life and influence the long-term decision making, what the companies has to take into consideration. Recently two extra aspects has changed the sequence of the models key terms by adding ethics and demographic factors to this strategic tool provided the new terms STEEPLE and STEEPLED. (Curtis, Cobham, 2008, p. 54) STEER analysis considers the regulatory reasons as well. 2.2.3. SWOT analyses With the help of the SWOT analyses the companys environment can be analyzed by the different directives. According to Ferrel and Hartline (2008, p. 119), creating a correct SWOT offers a mechanism for development of the marketing plan. In case the analysis is not reliable and accurate, the time we have spent on is going to be only a waste. It shows the viability of a business on the market and introduces the main points of the company what it focuses on the most. It explains the important pillars of the firm and explores the disadvantages, so necessary tasks can be planned and done in the future to eliminate those problems. The SWOT is created for investors and banks as a part of a business plan that every participant has a clear overview about the business and the chances of return. Based on the fact that it shares information what provides perspectives, this analyses means a fusion of information from many areas. That information consists of four elements as strengths, weaknesses, opportunities and threats. The first two characteristics are internal and the lasts external factors of the corporation. Strengths: advantageous factors of the business over the other participants of the industry. Weaknesses: the firms disadvantages relative to the other competitors. Opportunities: external chances what provide better possibilities in the market field for the company. Threats: external issues what can afford difficulties for the business. During a well-focused SWOT analyses it is essential to look after every kind of competitors to have the benefits of it. The potency of this analysis lies in its simplicity and no trained skills are crucial what earns money for the firm. As a conclusion of the above mentioned analyses possibilities Porters five forces model will be utilized in this investigation based on the fact that it provides an extensive overview of the whole industry and a comprehensive solution for analyzing the competition situation on the market with the addition of introducing of identification of the direct, indirect competitors. 2.3. Funding The survey was analyzing the market situation, furthermore the system and functioning of the kindergarten business was understood in narrow aspect. It is very important to have a broad overview of the financial possibilities to create a successful participant on the market what represents more efficiency and ensure the organizations competent future by gaining significant profit. This chapter will observe and look after the potentials started from the local level because the goal is to support and strengthen the school, furthermore to get it well-known, popular among the local clients and investors to lead it into a beneficial market situation. The funding will continue with introducing of state provided support options and at last but not at least with European level of promises. A financial plan indicates a one year prediction what includes the summary of the costs started with the set-up cost, expenses of the equipments, and the payments of operating as the salaries. The other side of the forecast contains the sum of revenues and direct financial support of the investors, sponsors and the European Commission. All relevant aspects will be discussed in this section and a designated plan will be compiled for the companys finances. 2.4. Market Research There are several research methods available, but the plan needs to be focused on one or two methods that will yield the results we are seeking. 2.4.1. Quantitative qualitative data There are two ways to collect data for market research as quantitative and qualitative as for example deep interviews and questionnaires according to Chisnall. (2001, p.55) Quantitative data collection is statistical and uses mathematical analysis to measure the research findings. It can inform of significant differences in comparative data, as well as provide more simple analyses such as averages and satisfaction scores. Therefore quantitative data collection requires an adequate sample. It is suitable for deeper problem approach, works with small samples. Qualitative data collection, on the other hand, is used to identify key issues that a business may want to explore in-depth. Although qualitative methods such as focus group discussions dont actually measure the findings statistically but can be used to uncover issues which can be quantified and then measured through quantitative analysis. Therefore qualitative data collection is often used as a basis to design quantitative research. The qualitative research method provides objective results and represented in big samples. There are two generic classification of the information on which research designs depend as primary and secondary data. 2.4.2. Primary secondary data Primary data have to be collected for the first time by either one or a blend of observation, experimentation, questionnaires. Secondary data are existing information that may be useful for the purposes of specific surveys. This may be available internally or externally and has a disadvantage of being not fully useful or perfectly characterized to our case. These data can be collected from the government statistics, public libraries or online, offline market research sources. 2.4.3. Primary data collection methods Observation help to learn the behavior and this can lead for wider understanding of the participants of the market. Ethnography is observing customers using products in their natural environments. Mystery shopping is a form of participant observation. Experimentation is to compare the responses to several alternatives in the marketing mix and to evaluate this information as a guide to management in deciding the most effective method of marketing specific products. Survey research methods are very flexible and can be used for gathering information about consumer knowledge, attitudes, preferences and opinions. Methods of enquiry are the following: Surveys can be completed via face-to-face questionnaires the personal interviewing, mail and telephone or online. Interviews ask and probe respondents to gain detailed responses. Focus groups are moderating a discussion with users. Useful for capturing key concerns and messages. Product clinics and tests having users try products and give feedback There are two main types of question according to Chisnall (2001, p. 138): the open-end questions and the closed questions. Open-ended questions result free responses and are mostly used in the early phase of the study, what affects a general overview of the researched subject. It has the disadvantageous that the answers have to be recorded verbatim by the interviewers, so special training needed to handle this type of questions. The closed questions give limited response. It includes the simple alternative (yes/no) and the multi-choice questions, which has the unfavorable characteristic that it always â€Å"dont know† answers and it decreases the utility of the questionnaire. 2.4.4. Testing, data collecting, report, budget After choosing the method will be used for our survey the data collection will follow. The material should be tested in order to be able to create a relevant and reliable market research report in the future. The pilot work is necessary at the questionnaire scheming in order to receive valid results. Repetition is a useful and efficient tool in order to control the accuracy of the earlier responses. The choosing of the most useful method and the testing can reduce the market research costs and this plays an important role in the research budget planning. 2.4.5. Survey result In this chapter a report will cover the different subjects of the enquiry. Those information mean the base of the hypothesis testing of this appraisal, therefore all relevant data will be introduced and presented. 2.4.6. Findings and analyses This division concentrates on the effects of the survey outcomes what will be discussed. The above mentioned hypothesizes will be tested and as end results, they will be accepted or rejected. Based on the facts a better and safer marketing strategy can be created and implemented into the marketing management process. 2.4.7. Hypothesis testing The hypothesizes, what were laid down at the beginning of the inquiry will be analyzed by comparing them with the facts resulted by the market research, and declared to be false or true. 2.5. Marketing Management The Marketing Management Process consists of analyzing market opportunities, researching and selecting target markets, developing marketing strategies, planning marketing tactics; implementing and controlling the marketing effort. After researching and analyzing the market environment, the strategic management part of the marketing management process will follow. The STP marketing will be used for further analyses with the support of the 8 Ps marketing mix technique what is mostly applied for non-profit organizations. 2.5.1. Marketing Strategy The STP marketing is an important element in developing the marketing strategy and refers to the market segmentation strategy (Segmentation), target market selection (Targeting) and market positioning (Positioning). The main goal of this strategy is defining the facts that on which market the business should operate and what kind of technical solutions should be implemented. Segmentation divides and separates the market into distinctive groups with a focus on those likely to deliver the best return. In his review Dr. Fojtik said (2011) â€Å"Targeting is the process of evaluating segments and focusing marketing efforts on a country, region or group of prospects and customers that has significant potential to respond. It highlights the sector that can be reached most effectively, efficiently and profitably.† Positioning helps to become part of the customers mind by placing the company and the created brand efficient. 2.5.2. The 8P-s marketing mix technique The basic concept of the science of marketing is the 4P-s, or at some places 5 to 9P-s in a wider approach. According to Donovan and Henley (2010, p. 282) this method is very useful. â€Å"Perhaps one of the best known concepts in marketing is the 4Ps, apparently first described by McCarthy (1960). The 4Ps have endured because they provide the four fundamentals of marketing planning and management.† This is widely known as the marketing mix and even though it is relatively an old concept compared to all the modern marketing tools, it is still a very useful, easily applicable and therefore a popular way to market ones business. The name of the concept comes from the starting letter of its core components. The short form of the first one is Product, which is followed by Price, the next one is Place and the last one is Promotion in the basic part of the method. According to Crossley (2010) People relations, Partnerships, Policy changes and Paid marketing form the additional 4 soc ial elements of the 8P-s. This scheme was constructed basically for non-profit organizations but due to the reason the kindergarten is looking for investors, sponsors as a non-profit organization, this procedure can be applied into it. 2.6. Conclusion and recommendation At the end of the investigation a summary will follow with conclusion, recommendations but no new methods will be introduced in that section but judgment of the evidence will be presented. 3. Market analyses As the first step the most important is to analyze the market. After understanding and having a wide overview of the business, the main direction can be determined. 3.1. The historical background The historical background of the development the nursery schools will be inquired. The first kindergarten started in 1828 in Hungary by Terà ©z Brunszvik according to Mà ©szà ¡ros (1968, p. 248). Big number of children visited this institution and mostly the offspring of families in poor financial and social environments. The first reason to collect them was to teach them the rules of etiquette manners, moral and social values besides the general knowledge as mathematic, reading with the help of object lesson tools. The music and singing played a huge role because children can learn easier playfully and to develop the habit of body maintenance is the best way to choose the versification combined with singing. Those schools were operated and financed by members of wealthy, reach families who felt social responsibilities. The kindergarten system was part and the first cornerstone of the public education structure. They operations were regulated by the public education act. To be abl e to place the kindergarten business on the market it is a central question how big is the market. This business is not well covered and because of the rising demand of interest about the new age nursery schools there are a lot of possibilities to create a structure even to establish a franchise system in the future based on the rising stage of dynamism. 3.2. Legal environment 1993rd Act LXXIX. law regulates the public education in Hungary. â€Å"The act extends to the regulation of pre-primary education, school education and teaching, the college of education and learning, as well as on the related administrative and service activities, regardless of the structure and maintenance of the institution.† (http://www.complex.hu/jr/gen/hjegy_doc.cgi?docid=99300079.TV) It declares all aspects of the procedure and operation detailed. Every child has to attend the kindergarten at least one year long before the primary school age and after they 3rd age, but have the opportunity to enjoy the service the entire time during this period. The operation of the state schools is financed by the government but the in practice the parents has to add direct or indirect support on a monthly level if they would like to secure the acceptable environment for their children. 3.3. What is the kindergarten business? To be able to place the kindergarten business on the market it is a central question how big is the market. There are 44 kindergartens existing and operating in Pà ©cs included all private nursery schools according to the Pà ©cs city official portal. (http://hivatal.pecs.hu/oktatas/ovodak/) According to the regulation from 20 to 25 children can create a school group what means that the kindergarten have to operate closed to those number of occupancy what is a great disadvantage of the state nursery schools against the private schools and it leads the company into a better market situation because it wants to operate with less number of children. This new age nursery school business is not well covered and because of the rising demand of interest about them there are a lot of possibilities to create a successful business and even to establish a franchise system in the future, based on the rising stage of dynamism. The other main issue of the industry is that following the basic educ ational plan and habit, the institutions operating language is Hungarian and the level of foreign language teaching is very low and not focused. The importance of that topic will be explained in the subchapter of 3.4.2. 3.4. Sunshine Kindergarten The presentation the main structure of the nursery school provides a base in understanding the concept as a whole of the Sunshine Kindergarten (SK). The business idea this institution places of interest on foreign language and the importance of nature in the everyday life. The education system teaches the children every subject theoretical and does not pay attention of the well and easy practicability of the topic. In case learning would be part of our life from the early childhood, every issue could be cultivated easily and naturally as how to clean our teeth. The globalization plays a big role today and the world became very small. The education will be available in English and Hungarian languages. The well known English give an advantage for a better and easier prevailing around the Globe. The kindergarten will operate with small and closed group of children with max.15 people in one group educating by intellectual way (no TV) what focuses on environment and nature. The global warming and nature catastrophes warn us to change our life style and show children how important the natural world is and we need to take care of it. On the daily basis it will be two teachers permanently and the subsidiary personal on duty. 3.4.1. Vision Mission Statement The vision statement is that children are our future and they can really save the world. It is constructive to provide them the possibility for experiencing the basic steps of a healthy physical-psychical life what has more understanding on the importance that we are part of the nature and we have to learn how to live in symbiosis with it to achieve a happy and successful adulthood. The second part of the vision is that useful and efficient English language knowledge is feasible for everyone by implementing a correct tools and training ways. Mission Statement The vision can be realized by educate young children by a different way creating a strong basis to be open-minded, to live in symbiosis with the environment and be flexible. At this peer group do not exist yet developed habits, so it seems the easiest way to put into action this knowledge into peoples life without changing any personalities of them. With skilled kindergarten teachers and a well defined schooling program the vision is successful reachable. 3.4.2. Service The main service offered from the SK is the child supervision and training by a different way as usual in the state nursery schools. The quality of the service is always lower there due to the less environmental conditions as old buildings and high number of children put into one group. It is understandable that overloaded nursery schools are not able with every willing of the teachers to concentrate very well to every child personally. Every state institution needs financial support from the parents anyway due to the bad circumstances, so families in better financial situation can offer their children higher quality education from the very beginning. What else makes different this institution is the relationship to the nature and to the English language. Nowadays the environmental pollution plays a big role in our life. In case the inhabitants of the world do not change their mind considered pollution we all know the possible causes of this behavior. The basic idea is to school and show people already in their early childhood the importance of that fact. The best way to protect the environment is to create nature focused behavior to give the chance for adults to create more environmental friendly businesses in the future and think different simply. All offered food is ecological and organic, so all meals in the kindergarten should be prepared from fresh ingredients ordered from the organic food company. The physical training will be a part of the daily routine to get the children used to it. The second issue what need to be taken into consideration was the globalization. Due to this fact distances disappear and cultures come more close to each other. The basic problem is the communication what can be solved by knowing the most useful language what is the English based on the research of George Weber. â€Å"English is the most obvious example of a language on the way up. It has survived the fall of the British Empire without even slowing down, it has now gone beyond being the language of the worlds only remaining superpower (which in the long run would be a liability), becoming the first truly world-wide lingua franca. International English has become independent of any one English-speaking country, even the USA. From, a certain level upwards, in business, sport, politics, science and many other fields, knowledge of English has become not a matter of prestige but of necessity. Also: the level at which this occurs is moving ever downwards. In science and technology the grip of English is complete. With growing computer sophistication it is becoming easier to put even the most awkward languages and script on screen but that does not alter the big picture. The Chinese trader, scientist, manufacturer who wants to talk to his foreign contacts is not helped much by even the most carefu lly presented Chinese characters on his screen. He has to tell his non-Chinese customers in English.† (http://www.andaman.org/BOOK/reprints/weber/rep-weber.htm) The figure shows the significant difference of the most used and important languages. At this point we have to mention the weakness of the Hungarian school system. Subject and languages as well will be taught as an external data without any successful integration that knowledge into the students every day. Our belief is to teach a second language by a natural way from the early years can provide a big advantage by implementing that knowledge effectively in the practice in the everyday life. At this age group our expectations should not be high, the passive language skills will be developed and so a stabile basic for the future improvements. The business idea is b Development of Kindergarten Business Development of Kindergarten Business 1. Introduction The investigation of the thesis proposal was set up in order to create a business plan with the help of clear and well-thought decisions based on the professional marketing research. The basic idea was open up a kindergarten with the specialty of focusing on the English teaching from the young ages and providing a children-focused environment where the children have higher chances to become more open-minded, creative, quicker learners and successful members of the society. The inquiry of the thesis was based on hypothesizes and the relationships of those issues among each other. Small business owners start up a company  without doing proper analyses, surveys and making a concrete plan. Inevitably, they soon find that they are out of money and  have no time or clear strategies how to market their business.The business plan is aimed at making preparation for setting up enterprise. It has a high importance that the business owners are well prepared, fully informed about the market environment, have a wide understanding of the industry and know they own firms goals with the assumption of their strengths, weaknesses, opportunities and threats as well that they are able to have the control of their companys position on the market among the other participants. The main requirement of a business plan is that all used information has to be based on real facts. Foggy and muddy data lead us toward dreaming what does not give any secure base of the idea and no any proper strategy can be formulated and implemented, so instead of the successful operation we can play more a gambling. This cannot be an objective of any serious entrepreneur. There are several makeup for a structu re of a plan but every firm has to focus on their specialties and highlight the differences that are unique in their business according to Pinson (2008, p.152). A well prepared, professional leadership philosophy is based on the feasibility of the business idea and provides extraordinary benefits to the company. The study of the research is based on hypothesizes and their relationships. These propositions constitute the basis for this examine. The first is about the financial background that families with income significantly above the average are interesting to find ambitious education and high standard circumstances for their children. The Hungarian Central Statistical Office published the average net monthly earnings of employees in the national economy of the year 2010 was 132,623 Ft. (http://portal.ksh.hu/pls/ksh/docs/eng/xstadat/xstadat_infra/e_qli018c.html) In the light of this information it can be assumed that families with one or two children where the parents monthly net income reaches the 200,000 Ft each want to consume this service. After understanding the benefits of the school this parents based on their wealth possibilities want to use the offered services. The second states that mothers with higher education what means a bachelor diploma and above are willing to use the most of the services of the SK. These women understand the profit of the diploma and would like to give the youngest members of their family better opportunities, as the children-centered education from the very beginning of their life, what provides those children faster and easier carrying capacities. These abilities what the children can learn in the kindergarten will base the future learning habits and help to reach the knowledge needed to get a diploma much easier as the other children with traditional way of teaching system from their early young ages. The third hypothesis says that mothers with the knowledge of minimum one foreign language want their offspring to start learning a foreign language already from their early young ages and the starting age should not be later then their three years of age. The importance of this statement based on the fact according to Kovà ¡cs and Szamarasz (2006, p.106) that children especially in their early young ages are more affiliated in connection of the second language learning and the period until the fourteenth year are the most effective in that field. As an assumption the basic idea what provided the construction of these hypothesizes was that families with income over the average are ready to separate a budget for taking this service. The explanation of why the further research objectives were focused on mothers abilities and skills is that they are the members of the families usually who are at home with their children in the younger age and they are searching for nursery schools at the first level. The fathers will be involved only after the first selecting level what is done mostly by the mothers. Aware of the information of the hypothesizes acceptation or even rejection the best possible business structure, target market, what means the most essential element of this market, can be chosen. Summarizing these specific information of choosing and researching these hypothesizes provides results what mean strong, real facts and serves as a basis of the business plan and implementing the strategies based on them, leads the school to reach a stabile and successful market present in the field of child education. This matter is important in the long-term planning of the company because by increasing the number of kindergartens and creating a possible franchise system in the future can substitute the state nursery schools. To the examination of these theory issues are several possibilities available what will be listed detailed and discussed in the topic of methodology. The frame structure of the report shows the form of a business plan included the investigation of the speculation with the result of it what provides the statement of the decision making, so that this company can entry the market successfully and reach effective market presence position by its profitable operating in the future. After introducing the kindergarten idea as a whole and the background of the business, a market analyses will be followed by a competition analyses and by a funding strategy. The next part of the exploration focuses on the market research what provides the answers of the above mentioned theorizes. The hypothesis testing gives the results weather the stated theories can be excepted or rejected. At the end process of the inquiry the consequence of the theory researches offer the construction availability of a successful marketing management with the help of a well-thought marketing strategy. In the conclusion the experiences will be summarized and judged by the available evidences, furthermore recommendations designated. 2. Methodology In this chapter several method possibilities will be introduced and presented. First of all the development of a business plan will be discussed. The basic line to follow declares the structure of the assessment. In case a company would like to enter the market all relevant issues has to be analyzed and clarified. The business idea in this particular project is about entering the kindergarten market. 2.1. Market analyses The most important step is to understand the market itself, the field of that market segment with all their advantages and disadvantages. This clear overview leads to be more involved into it and with that precise review the whole transparency is available and then the main direction can be determined. Market analyses gives explanation about the nature of the business. The examination of the historical background, the development of the nursery schools and among them the private kindergarten provides the first base of the assessment. The detailed business issues serve as starting point. 2.2. Competition analyses After understanding the business in what the kindergarten want to entry, a competition analyses follows. The market can be analyzed by internal and external factors as well. The micro environment is directly linked to the company; the macro environment has a direct impact on the firms life. There are several methods for the competition analyses what can be chosen for this assessment. 2.2.1. Porters five forces model There is the potential method to use as Porters five forces model (Porter, 1986, p. 541). It is a framework for industry analysis and business strategy development formed by Michael E. Porter and considers the attractiveness of the market in the industry sector. According to him the opportunities and the threats as external factors should take into consideration at formulating the organizations corporate strategy, furthermore by creating the competitive strategy, these issues should provide the basis and the clear understanding of them. He collected and defined the five issues what exist in every market. â€Å"As the world economy has been engulfed by strong international competition, Porter argued that strategy equates to how the firm competes against other firms in its business. Porter argued that strategy is not just a series of model at the corporate level of strategy. He noted that strategy includes analyzing potential entrants, suppliers, buyers, substitutes, and competitorsâ €  (Stahl, Grigsby, 1997, p. 145) The five forces what influences the industry in Porters theory model are the following: Existing competitive rivalry between suppliers Threat of new market entrants Bargaining power of buyers Power of suppliers Threat of substitute products including technology change Three of Porters five forces refer to competition from external sources. The remainder is internal threat. These forces are the parts of the micro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. 2.2.2. PEST analyses There is a framework of external factors available called PEST analysis. It covers the abbreviations as Political, Economic, Social, and Technological analysis used for macro-environmental factors. This method identifies the factors which influences most the company from outside. These factors play the major roles in the organizations long-term life and influence the long-term decision making, what the companies has to take into consideration. Recently two extra aspects has changed the sequence of the models key terms by adding ethics and demographic factors to this strategic tool provided the new terms STEEPLE and STEEPLED. (Curtis, Cobham, 2008, p. 54) STEER analysis considers the regulatory reasons as well. 2.2.3. SWOT analyses With the help of the SWOT analyses the companys environment can be analyzed by the different directives. According to Ferrel and Hartline (2008, p. 119), creating a correct SWOT offers a mechanism for development of the marketing plan. In case the analysis is not reliable and accurate, the time we have spent on is going to be only a waste. It shows the viability of a business on the market and introduces the main points of the company what it focuses on the most. It explains the important pillars of the firm and explores the disadvantages, so necessary tasks can be planned and done in the future to eliminate those problems. The SWOT is created for investors and banks as a part of a business plan that every participant has a clear overview about the business and the chances of return. Based on the fact that it shares information what provides perspectives, this analyses means a fusion of information from many areas. That information consists of four elements as strengths, weaknesses, opportunities and threats. The first two characteristics are internal and the lasts external factors of the corporation. Strengths: advantageous factors of the business over the other participants of the industry. Weaknesses: the firms disadvantages relative to the other competitors. Opportunities: external chances what provide better possibilities in the market field for the company. Threats: external issues what can afford difficulties for the business. During a well-focused SWOT analyses it is essential to look after every kind of competitors to have the benefits of it. The potency of this analysis lies in its simplicity and no trained skills are crucial what earns money for the firm. As a conclusion of the above mentioned analyses possibilities Porters five forces model will be utilized in this investigation based on the fact that it provides an extensive overview of the whole industry and a comprehensive solution for analyzing the competition situation on the market with the addition of introducing of identification of the direct, indirect competitors. 2.3. Funding The survey was analyzing the market situation, furthermore the system and functioning of the kindergarten business was understood in narrow aspect. It is very important to have a broad overview of the financial possibilities to create a successful participant on the market what represents more efficiency and ensure the organizations competent future by gaining significant profit. This chapter will observe and look after the potentials started from the local level because the goal is to support and strengthen the school, furthermore to get it well-known, popular among the local clients and investors to lead it into a beneficial market situation. The funding will continue with introducing of state provided support options and at last but not at least with European level of promises. A financial plan indicates a one year prediction what includes the summary of the costs started with the set-up cost, expenses of the equipments, and the payments of operating as the salaries. The other side of the forecast contains the sum of revenues and direct financial support of the investors, sponsors and the European Commission. All relevant aspects will be discussed in this section and a designated plan will be compiled for the companys finances. 2.4. Market Research There are several research methods available, but the plan needs to be focused on one or two methods that will yield the results we are seeking. 2.4.1. Quantitative qualitative data There are two ways to collect data for market research as quantitative and qualitative as for example deep interviews and questionnaires according to Chisnall. (2001, p.55) Quantitative data collection is statistical and uses mathematical analysis to measure the research findings. It can inform of significant differences in comparative data, as well as provide more simple analyses such as averages and satisfaction scores. Therefore quantitative data collection requires an adequate sample. It is suitable for deeper problem approach, works with small samples. Qualitative data collection, on the other hand, is used to identify key issues that a business may want to explore in-depth. Although qualitative methods such as focus group discussions dont actually measure the findings statistically but can be used to uncover issues which can be quantified and then measured through quantitative analysis. Therefore qualitative data collection is often used as a basis to design quantitative research. The qualitative research method provides objective results and represented in big samples. There are two generic classification of the information on which research designs depend as primary and secondary data. 2.4.2. Primary secondary data Primary data have to be collected for the first time by either one or a blend of observation, experimentation, questionnaires. Secondary data are existing information that may be useful for the purposes of specific surveys. This may be available internally or externally and has a disadvantage of being not fully useful or perfectly characterized to our case. These data can be collected from the government statistics, public libraries or online, offline market research sources. 2.4.3. Primary data collection methods Observation help to learn the behavior and this can lead for wider understanding of the participants of the market. Ethnography is observing customers using products in their natural environments. Mystery shopping is a form of participant observation. Experimentation is to compare the responses to several alternatives in the marketing mix and to evaluate this information as a guide to management in deciding the most effective method of marketing specific products. Survey research methods are very flexible and can be used for gathering information about consumer knowledge, attitudes, preferences and opinions. Methods of enquiry are the following: Surveys can be completed via face-to-face questionnaires the personal interviewing, mail and telephone or online. Interviews ask and probe respondents to gain detailed responses. Focus groups are moderating a discussion with users. Useful for capturing key concerns and messages. Product clinics and tests having users try products and give feedback There are two main types of question according to Chisnall (2001, p. 138): the open-end questions and the closed questions. Open-ended questions result free responses and are mostly used in the early phase of the study, what affects a general overview of the researched subject. It has the disadvantageous that the answers have to be recorded verbatim by the interviewers, so special training needed to handle this type of questions. The closed questions give limited response. It includes the simple alternative (yes/no) and the multi-choice questions, which has the unfavorable characteristic that it always â€Å"dont know† answers and it decreases the utility of the questionnaire. 2.4.4. Testing, data collecting, report, budget After choosing the method will be used for our survey the data collection will follow. The material should be tested in order to be able to create a relevant and reliable market research report in the future. The pilot work is necessary at the questionnaire scheming in order to receive valid results. Repetition is a useful and efficient tool in order to control the accuracy of the earlier responses. The choosing of the most useful method and the testing can reduce the market research costs and this plays an important role in the research budget planning. 2.4.5. Survey result In this chapter a report will cover the different subjects of the enquiry. Those information mean the base of the hypothesis testing of this appraisal, therefore all relevant data will be introduced and presented. 2.4.6. Findings and analyses This division concentrates on the effects of the survey outcomes what will be discussed. The above mentioned hypothesizes will be tested and as end results, they will be accepted or rejected. Based on the facts a better and safer marketing strategy can be created and implemented into the marketing management process. 2.4.7. Hypothesis testing The hypothesizes, what were laid down at the beginning of the inquiry will be analyzed by comparing them with the facts resulted by the market research, and declared to be false or true. 2.5. Marketing Management The Marketing Management Process consists of analyzing market opportunities, researching and selecting target markets, developing marketing strategies, planning marketing tactics; implementing and controlling the marketing effort. After researching and analyzing the market environment, the strategic management part of the marketing management process will follow. The STP marketing will be used for further analyses with the support of the 8 Ps marketing mix technique what is mostly applied for non-profit organizations. 2.5.1. Marketing Strategy The STP marketing is an important element in developing the marketing strategy and refers to the market segmentation strategy (Segmentation), target market selection (Targeting) and market positioning (Positioning). The main goal of this strategy is defining the facts that on which market the business should operate and what kind of technical solutions should be implemented. Segmentation divides and separates the market into distinctive groups with a focus on those likely to deliver the best return. In his review Dr. Fojtik said (2011) â€Å"Targeting is the process of evaluating segments and focusing marketing efforts on a country, region or group of prospects and customers that has significant potential to respond. It highlights the sector that can be reached most effectively, efficiently and profitably.† Positioning helps to become part of the customers mind by placing the company and the created brand efficient. 2.5.2. The 8P-s marketing mix technique The basic concept of the science of marketing is the 4P-s, or at some places 5 to 9P-s in a wider approach. According to Donovan and Henley (2010, p. 282) this method is very useful. â€Å"Perhaps one of the best known concepts in marketing is the 4Ps, apparently first described by McCarthy (1960). The 4Ps have endured because they provide the four fundamentals of marketing planning and management.† This is widely known as the marketing mix and even though it is relatively an old concept compared to all the modern marketing tools, it is still a very useful, easily applicable and therefore a popular way to market ones business. The name of the concept comes from the starting letter of its core components. The short form of the first one is Product, which is followed by Price, the next one is Place and the last one is Promotion in the basic part of the method. According to Crossley (2010) People relations, Partnerships, Policy changes and Paid marketing form the additional 4 soc ial elements of the 8P-s. This scheme was constructed basically for non-profit organizations but due to the reason the kindergarten is looking for investors, sponsors as a non-profit organization, this procedure can be applied into it. 2.6. Conclusion and recommendation At the end of the investigation a summary will follow with conclusion, recommendations but no new methods will be introduced in that section but judgment of the evidence will be presented. 3. Market analyses As the first step the most important is to analyze the market. After understanding and having a wide overview of the business, the main direction can be determined. 3.1. The historical background The historical background of the development the nursery schools will be inquired. The first kindergarten started in 1828 in Hungary by Terà ©z Brunszvik according to Mà ©szà ¡ros (1968, p. 248). Big number of children visited this institution and mostly the offspring of families in poor financial and social environments. The first reason to collect them was to teach them the rules of etiquette manners, moral and social values besides the general knowledge as mathematic, reading with the help of object lesson tools. The music and singing played a huge role because children can learn easier playfully and to develop the habit of body maintenance is the best way to choose the versification combined with singing. Those schools were operated and financed by members of wealthy, reach families who felt social responsibilities. The kindergarten system was part and the first cornerstone of the public education structure. They operations were regulated by the public education act. To be abl e to place the kindergarten business on the market it is a central question how big is the market. This business is not well covered and because of the rising demand of interest about the new age nursery schools there are a lot of possibilities to create a structure even to establish a franchise system in the future based on the rising stage of dynamism. 3.2. Legal environment 1993rd Act LXXIX. law regulates the public education in Hungary. â€Å"The act extends to the regulation of pre-primary education, school education and teaching, the college of education and learning, as well as on the related administrative and service activities, regardless of the structure and maintenance of the institution.† (http://www.complex.hu/jr/gen/hjegy_doc.cgi?docid=99300079.TV) It declares all aspects of the procedure and operation detailed. Every child has to attend the kindergarten at least one year long before the primary school age and after they 3rd age, but have the opportunity to enjoy the service the entire time during this period. The operation of the state schools is financed by the government but the in practice the parents has to add direct or indirect support on a monthly level if they would like to secure the acceptable environment for their children. 3.3. What is the kindergarten business? To be able to place the kindergarten business on the market it is a central question how big is the market. There are 44 kindergartens existing and operating in Pà ©cs included all private nursery schools according to the Pà ©cs city official portal. (http://hivatal.pecs.hu/oktatas/ovodak/) According to the regulation from 20 to 25 children can create a school group what means that the kindergarten have to operate closed to those number of occupancy what is a great disadvantage of the state nursery schools against the private schools and it leads the company into a better market situation because it wants to operate with less number of children. This new age nursery school business is not well covered and because of the rising demand of interest about them there are a lot of possibilities to create a successful business and even to establish a franchise system in the future, based on the rising stage of dynamism. The other main issue of the industry is that following the basic educ ational plan and habit, the institutions operating language is Hungarian and the level of foreign language teaching is very low and not focused. The importance of that topic will be explained in the subchapter of 3.4.2. 3.4. Sunshine Kindergarten The presentation the main structure of the nursery school provides a base in understanding the concept as a whole of the Sunshine Kindergarten (SK). The business idea this institution places of interest on foreign language and the importance of nature in the everyday life. The education system teaches the children every subject theoretical and does not pay attention of the well and easy practicability of the topic. In case learning would be part of our life from the early childhood, every issue could be cultivated easily and naturally as how to clean our teeth. The globalization plays a big role today and the world became very small. The education will be available in English and Hungarian languages. The well known English give an advantage for a better and easier prevailing around the Globe. The kindergarten will operate with small and closed group of children with max.15 people in one group educating by intellectual way (no TV) what focuses on environment and nature. The global warming and nature catastrophes warn us to change our life style and show children how important the natural world is and we need to take care of it. On the daily basis it will be two teachers permanently and the subsidiary personal on duty. 3.4.1. Vision Mission Statement The vision statement is that children are our future and they can really save the world. It is constructive to provide them the possibility for experiencing the basic steps of a healthy physical-psychical life what has more understanding on the importance that we are part of the nature and we have to learn how to live in symbiosis with it to achieve a happy and successful adulthood. The second part of the vision is that useful and efficient English language knowledge is feasible for everyone by implementing a correct tools and training ways. Mission Statement The vision can be realized by educate young children by a different way creating a strong basis to be open-minded, to live in symbiosis with the environment and be flexible. At this peer group do not exist yet developed habits, so it seems the easiest way to put into action this knowledge into peoples life without changing any personalities of them. With skilled kindergarten teachers and a well defined schooling program the vision is successful reachable. 3.4.2. Service The main service offered from the SK is the child supervision and training by a different way as usual in the state nursery schools. The quality of the service is always lower there due to the less environmental conditions as old buildings and high number of children put into one group. It is understandable that overloaded nursery schools are not able with every willing of the teachers to concentrate very well to every child personally. Every state institution needs financial support from the parents anyway due to the bad circumstances, so families in better financial situation can offer their children higher quality education from the very beginning. What else makes different this institution is the relationship to the nature and to the English language. Nowadays the environmental pollution plays a big role in our life. In case the inhabitants of the world do not change their mind considered pollution we all know the possible causes of this behavior. The basic idea is to school and show people already in their early childhood the importance of that fact. The best way to protect the environment is to create nature focused behavior to give the chance for adults to create more environmental friendly businesses in the future and think different simply. All offered food is ecological and organic, so all meals in the kindergarten should be prepared from fresh ingredients ordered from the organic food company. The physical training will be a part of the daily routine to get the children used to it. The second issue what need to be taken into consideration was the globalization. Due to this fact distances disappear and cultures come more close to each other. The basic problem is the communication what can be solved by knowing the most useful language what is the English based on the research of George Weber. â€Å"English is the most obvious example of a language on the way up. It has survived the fall of the British Empire without even slowing down, it has now gone beyond being the language of the worlds only remaining superpower (which in the long run would be a liability), becoming the first truly world-wide lingua franca. International English has become independent of any one English-speaking country, even the USA. From, a certain level upwards, in business, sport, politics, science and many other fields, knowledge of English has become not a matter of prestige but of necessity. Also: the level at which this occurs is moving ever downwards. In science and technology the grip of English is complete. With growing computer sophistication it is becoming easier to put even the most awkward languages and script on screen but that does not alter the big picture. The Chinese trader, scientist, manufacturer who wants to talk to his foreign contacts is not helped much by even the most carefu lly presented Chinese characters on his screen. He has to tell his non-Chinese customers in English.† (http://www.andaman.org/BOOK/reprints/weber/rep-weber.htm) The figure shows the significant difference of the most used and important languages. At this point we have to mention the weakness of the Hungarian school system. Subject and languages as well will be taught as an external data without any successful integration that knowledge into the students every day. Our belief is to teach a second language by a natural way from the early years can provide a big advantage by implementing that knowledge effectively in the practice in the everyday life. At this age group our expectations should not be high, the passive language skills will be developed and so a stabile basic for the future improvements. The business idea is b